Ever notice how sometimes people hesitate to deviate from specific products? If they can't get their hands on a Kleenex, tissues should be fine. But that's not the case. The brand awareness of popular products like Kleenex is so strong,…

Increased workplace productivity goes hand in hand with employee recognition. Why, you ask? Well, it’s a natural human reaction to be keener, charged, and enthusiastic in an uplifting environment with regular appreciation. Is Employee Recognition Really So Important? In a word,…

As human beings, one of our primal goals is to build relationships. We spend the better part of our lives growing and learning from past mistakes to help us build stronger bonds with our family, friends, co-workers, and loved ones.…

The 21st century has all but redefined how companies perceive their customers. Where once, in the 1980s, customers were nothing more than walking dollar bills, customer loyalty is now the major goal of a booming business. A cost-effective and malleable…

Let's take a trip down memory lane to the old school days. The 80s, a decade defined by great movies, good music, and incredible fashion. The decade was one of the best remembered by many for the great tunes, flicks,…

In 2018, 421.88 million metric tons of paper were consumed globally. And paper consumption is roughly equal to paper production. Another report tells us that only 46 million tons of paper were recycled that year. Meaning, approximately 375 million tons of…

For a business to thrive in a competitive digital era, it is vital to focus on its customer relationships. Nowadays, every business employs various content marketing techniques to engage with their current customers and attract a new audience. In such a…

In today’s fast-paced world, it isn’t easy to sustain relationships and stay connected with your loved ones. However, this is, in fact, the essence of our whole existence – to cherish happiness and share sadness. That’s what makes us stronger…