It’s no secret that happy customers make for a successful business. When a customer is genuinely pleased and excited about interacting with your brand, that’s when you know you’ve gained their loyalty, but how can you do that? Well, one simple way is to reach out to them with things other than business, like, for instance, a personalized digital birthday card.
Ever since the invention of email, digital birthday cards have been a favorite way to send someone you care about a happy birthday message, so why not extend these good tidings to your customers?
According to a report by SmarerHQ, 51% of consumers say they prefer email interactions with brands over other platforms, while 72% of consumers admit they only engage with messages that feel personal. This means you can get a higher clickthrough rate, about 179%, by devising a personal email tailor-made for your customers, and a birthday card is the easiest place to start, especially with a tool like CardClan.
How to Use CardClan to Create a Custom Birthday Card
CardClan offers a variety of effective tools, original themed templates, and exciting design options, along with a fully stocked image folder with tons of pictures you can use to build a totally unique card. It’s the perfect tool to generate a large number of digital cards in a time crunch. On top of that, its bulk upload feature allows you to put up all the information on your entire customer list all at once, so each card is automatically tailored to a specific customer’s details, such as their birthday.
If you’ve got an email tracking tool like Mailgun or some similar SMTP, you can integrate CardClan with your platform to make the whole configuration process even easier.
Here are two ways you can use CardClan to create a personalized birthday card.
1. Use CardClan’s Original Templates
If you’re a large business with a huge email list of hundreds of customers that you’d like to reach, time is probably your biggest enemy. Not to worry, you can use the tools’ original templates to whip together a beautiful digital birthday card in under two minutes. Here’s how.
Step 1: Pick a Template
Start off by selecting the event you want to create a card for, a birthday in this case, and pick out a template that you like. You can use this as the foundation for your final card.
Step 2: Add a Message
Once you’ve selected a suitable template, you can click on the + button at the bottom to add extra pages to your card and start writing a very special message to your customers.
Step 3: Customize Your Message and Style
You can play around with the fonts and colors by clicking on the Add Message button to make sure your style mirrors the tone of the message you write.
CardClan also offers the option to Add Images to spice up the background of your added pages. Be sure to pick out a nifty image for the background; it will make your card even more attractive.
And that’s it! You’re all set to share your card or schedule to send it out at the right time. Now, if you’d rather design an entirely new, original card of your own design, you can follow the steps we’ll talk about below.
2. Create a Digital Birthday Card from Scratch Using Canva
Canva is a graphic design tool that allows you to create posters, presentations, and basically any kind of visual you’d like to put together for your social media or other platforms. It’s a fantastic tool, and the integration on CardClan allows you to create an amazing custom digital birthday card from scratch. Take a look at the steps below.
Step 1: Design your Background
The tool access bar on the left of your screen will show a handful of different editing options as soon as you open Canva. You can pick the ‘elements’ button to add a quirky background, pastels, and stock images to build your card.
Step 2: Add an Image
If you’d prefer, you can choose to upload an image from your own device or social media. Simply click the upload button to put up the image you want to jazz up your card.
Step 3: Add your Message
Once you’re satisfied with your design, go ahead and click text to add your message. You can opt for something a little on the flashy side with Canva’s text suggestions or keep it sophisticated with a tailor-made message in any font and color of your choice.
When you’re done with your card, hit Publish, and you can start scheduling to send your card out.
Schedule Your Card
Congratulations! If you’ve followed these steps, you probably have a fantastic digital birhday card made by now that you can share instantaneously via email. You won’t have to wait around for the post to get your customers their cards. Furthermore, think of all the time and money you’re going to save on crafting paper and envelopes and physically writing out a birthday wish.
To send out your card, hit Share on the top right of your screen, and it’ll take you to a page where you can start filling out the sender and receiver details. Just pick the appropriate time, press send, and you’re all done.
And since birthdays aren’t just a one-and-done thing, CardClan offers to remind you to send out a card again on the same day next year, just in time for you to tweak your card a bit or prepare a new one.
Show Your Customers How Much They Matter to You
Naturally, you and your entire team understand the value every single customer holds. The business they bring, every transaction, every interaction, and testimonial becomes a stepping stone for your whole brand to grow just a little bigger each day.
However, your customers probably don’t know how crucial they are to your whole operation. It may be completely lost on them that you celebrate every time they get positive feedback or return from all their customer engagement efforts.
Show them how much their loyalty is worth by preparing a card following the steps we’ve put together to add a little brightness to their special day.