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How to Use Digital Cards in Marketing: The Ultimate Guide

Digital cards are becoming more and more popular in marketing, as they offer a unique way to connect with customers, friends and family. They can be used for a variety of purposes, such as thanking customers for their business, inviting them to an event, or wishing them on special occasions i.e. Birthdays. In this guide, we will discuss the different ways these cards can be used in marketing or in your daily life and how you can do it best with Cardclan. You will discover, It’s a perfect solution for everyone!

What are digital cards and how do they work?

It’s a type of Physical card that can be Sent online. They generally contain Images, Gifs, and videos and can be customized with text, colours, and other design elements. They are also known as ecards.

What is the difference between electronic greeting cards, ecards and online greeting cards?

Electronic greeting cards are emailed to the recipient or sent via a messaging app and can be opened on any device that has an internet connection. Ecards and Online greeting cards are the same things.

How do Digital cards work?

They can be used in a number of ways to promote your business or brand. For example, they can be included in email newsletters, on websites, or even sent out on phone through messaging apps like WhatsApp, Facebook, Instagram or even a text message. When used correctly, it can be an effective way to reach new customers and grow your business. Here’s everything you need to know about using ecards in marketing.

What are the Best practices to design Digital cards?

When creating a digital card, there are a few things you’ll need to keep in mind.

  1. Make sure the card is eye-catching and attention-grabbing. This means using bright colours, interesting photos, and catchy text.
  2. Make sure the card is easy to read and understand. This means keeping the text concise choosing the right words and making use of bullet points or text effects.
  3. Make sure to include a powerful call-to-action (CTA) on the card. This could be something like “Visit our website today!” or “Sign up for our newsletter!”.

Types of ecards

They come in all shapes and sizes. There are three types of ecards that you can use for marketing purposes

  1. Static
  2. Animated
  3. Interactive.

Static ecards

These are your basic e-cards. These are the simplest type of cards to create and usually only require an image or graphic and a message. You can add photos and send them to multiple people, even your friends and family.

Animated ecards

These are more complex than static e-cards. They often include animation, music, and sound effects along with the Image or graphic and message. Creating an animated card requires more time and effort than a static card, this is the future of ecards.

Interactive ecards

These are the most complex type of ecards. They often include games, quizzes, forms or other interactive elements that allow the recipient to engage with the card and they can download them also. Creating an interactive digital card can be very time-consuming and require specialized skills. This type of card will be a major breakthrough once it hits the market.

What are some Use cases of Digital Cards?

They can be used in a variety of ways as.

  • Online Greeting cards
  • Special occasions cards
  • Promotion cards
  • Holiday cards
  • Birthday cards

Digital cards or ecards

You can also use ecards in your gratitude marketing strategy.

How to use Ecards in your marketing strategy?

  1. Use ecards to promote sales and discounts: You can use them to offer discounts and promotions to your customers. This is a great way to boost sales and encourage customers to buy from you again.
  2. Use ecards to build customer loyalty: They can help you build customer loyalty by offering rewards and incentives. For example, you can offer a discount for referrals or give away free products for loyal customers.
  3. Use ecards to increase brand awareness: You can use them to increase brand awareness and reach new customers. For example, you can offer a discount for first-time buyers or run a contest or giveaway.
  4. Ecards are increasingly used in gratitude marketing campaigns. Use ecards to show your appreciation to your clients and customers. For example, you can send a greeting card on holiday or send them a birthday card to celebrate their special occasion.

Ecards is a versatile marketing tool that can help you boost sales, build customer loyalty, and increase brand awareness at a minimal price. Use them wisely and they will surely help you achieve your marketing goals.

Benefits of using Ecards in your marketing plan

The use of ecards can help you save time and money while still delivering a personalized message to your customers. Greeting cards a type of ecards is a great way to stay in touch with your customers and keep them updated on your latest products and services. They are also a great way to build customer loyalty and repeat business.

Here are some other benefits of using ecards in your marketing plan:

  1. You can track who opens and clicks on your digital card links, so you can gauge interest levels and follow up accordingly.
  2. You can easily update your ecards with new offers or messages without having to print new batches of physical ones.
  3. There are custom card templates that you can personalize.
  4. Ecards are environmentally friendly since there is no paper waste involved.
  5. They take up less space than physical cards, so you can save on storage costs.

If you’re not already using ecards in your marketing plan, now is the time to start! Your customers will appreciate the personal touch and you’ll be able to reap the benefits of this powerful marketing tool.

Read about how to build relationships with Digital cards?

How to personalize ecards?

Ecards are a great way to add a personal touch to your marketing. With Cardclan you have the freedom to highly personalize ecards. Here’s how:

First, choose the digital card template that you want to use. Then, click on the template and it will open in the editor.

Second, Design the card the way you want it to look.

Third, Upload your contacts list in CSV format.

Fourth, Add Merge Tags and select the tag that you want to insert into the template. For example, if you want to insert the recipient’s name into the message, you would select the “Name” tag.

Next, If you’re using a CSV and it’s not formatted correctly, then make sure to add a fallback so that your application can still run.

Finally, you can send the card from your desired sender’s email address.

Digital card or ecards

Read more about how to Customize your card covers with Canva Integration?

What are some benefits of Personalization?

  1. The sender’s name is automatically inserted into the e-cards, which adds a personal touch.
  2. You can schedule it on the calendar when the card will be sent, so you never forget to stay in touch with a customer. Create a happy birthday card and schedule it. You will never miss any birthdays.
  3. Ecards are great for international customers or ones who live far away – they can view the card without incurring any shipping charges.
  4. Most importantly, a Greeting card shows that you care about your customer and their time. They appreciate being able to view the card at their convenience without having to wait for it to arrive in the mailbox.

Examples of businesses using Ecards and greeting cards in their marketing campaigns

The cards are a versatile tool that can be used in a variety of marketing campaigns. Here are some examples of businesses that are using it to great effect:

  1. A clothing retailer could use them to send customers personalized catalogues and discounts.
  2. A restaurant could use them to offer loyalty rewards or discounts.
  3. A hotel could use them to offer special rates and amenities to frequent guests.
  4. A Realtor could use greeting cards for any occasion like a showing or an open house.
  5. An insurance company could use them to offer discounts on policies.
  6. A travel company could use them to offer discounts on travel packages.
  7. A marketer could use a greeting card to send a happy birthday to their clients.
  8. A mortgage company could use them to offer pre-approval for home loans.
  9. A car dealership could use them to offer test drives and discounts.
  10. As a friend, you could use these ecards to wish a happy birthday or send a greeting card to any of your friends or family members.

Online cards are a great way to reach your target audience with personalized messages. online cards give you a new way to celebrate any special occasion in the life of either your client or friends and family members. Its are a great way to add an extra layer of engagement and excitement to your marketing campaigns with online greeting cards.

Tips for creating effective Ecards for your business

If you’re looking for a way to stand out from the competition and grab attention, ecards are a great option. Here are some tips for creating effective ecards:

  1. Use high-quality images: People are visual creatures, so using beautiful images is a great way to make your card stand out. You can select high-quality images from Unsplash and Pixabay inside the Cardclan app.
  2. Keep it simple: Don’t try to cram too much information onto your card. Stick to the essentials and make sure the most important information is easy to find.
  3. Be creative: With ecards, you have the opportunity to be really creative and design something that will really wow your recipients. So have fun with it!
  4. Add Gifs and Emojis: Gifs and emojis are a great way to add some personality and fun to your card. Just make sure they’re relevant to your message but also cheeky and funny. You can also upload your custom Gif in the Cardclan app.

Digital cards


Conclusion paragraph: Ecards are the perfect way to show your customers that you appreciate their business. They also offer a unique and personal way to connect with friends and family. You can use ecards for a variety of occasions, such as thanking customers for their business, building a connection with clients, inviting them to an event, or wishing them on special occasions i.e. Birthdays. You can send them through any messaging app like Facebook or other social media. If you’re looking for a more personalized touch in your marketing or daily life, then look no further than ecards!

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