As human beings, one of our primal goals is to build relationships. We spend the better part of our lives growing and learning from past mistakes to help us build stronger bonds with our family, friends, co-workers, and loved ones. So, it’s no surprise relationship building has crept into our professional lives.
Cultivating relationships inside and out of the workspace between colleagues and customers is all so important that companies now set aside a hefty budget dedicated entirely to relationship marketing. But that’s just one little aspect of how good relationships can affect a budding business. There’s a lot to be said about the effects of communicating with the people around you and how it affects your company.
So, without further ado, let’s go through some of the major plus points of focusing on relationship building.
Increase Consumer Loyalty
To take your business to the next level, you need to do many things. You have to market well, improve product quality and service time, and most importantly, you have to attract your target audience and build a loyal customer base from the ground up.
Nowadays, customers tend to expect a certain kind of treatment from businesses. You have to offer good quality customer service. Otherwise, consumers will write your product off as ”not-worth-the-hassle”. About 86% of customers say that customer service is just important as the actual product.
On the other hand, when you start looking out for your customer using thank you notes and special holiday greetings, they will feel connected with your brand and think, ”this company actually cares about me. I think I’ll use them more often. Repeat customers are more profitable to a business and 70% more likely to convert.
So, the gist of it is that relationship building and maintaining can help you attain customer loyalty, thereby increasing sales and also your brand’s good reputation.
Lift Employee Spirits with Stronger Relations
As a business owner, it’s very easy to become detached from your employees. Whether it’s a small company or a massive corporation, it pretty easy to lose track of all your employees. However, bear in mind, encouraging teamwork and team spirit is a huge responsibility that falls on your shoulders as the boss.
Actions speak louder than words. So, if you want to make sure your employees are working together as a team and are comfortable in their position, you have to make an effort to connect with them first.
The question is, ”how can I make a connection with all the hundreds of employees in my company?”. While it’s a bit tricky to maintain contact with them all individually, you can use cards to remember employees on their special day and give them a shoutout for a big achievement.
In fact, not only can you send a card to make them feel special, but you can also have the entire team sign the card to promote that sense of togetherness.
This will make sure there is a sense of unity within your company and prevent any bad blood between co-workers and their supervisors. The positive atmosphere will lift everyone’s spirits on your team, and they will double their efforts to do their job in the best possible way.
Relationship Building with Business Partners
You and your business partners probably work well together. But, chances are you don’t get to see them very often. You connect when it comes to the job. However, you don’t just sit and have a chat now and then to connect.
It seems silly not to be on closer and friendlier terms with the people you make important business decisions. If you take the time to work on your business relationships, it can do wonders for your company.
For starters, if you’re on better terms with your business partners, you can be more patient with one another and understand each other’s visions more clearly. It’ll also be easier for you to find common ground when you and your business partner have different ideas about the company and brand.
Naturally, if you don’t have a good relationship, business meetings and decision-making will be trickier. On the other hand, if you have a good understanding and are close, you can get through difficult decisions without feeling as though you may lose an important partner.
Use Cardclan to Revitalize and Build Relationships
With CardClan, you can create personalized digital cards for your customers, business partners, and employees to show them how important they are in your company’s journey.
CardClan offers a lot of room for creativity. You can create custom cards for all the usual holidays and national events, like Mother’s Day, Valentine’s day, etc. You can also set them up to be delivered ahead of time. Or you can use the tools provided to create a more personalized message for special occasions, like birthdays and anniversaries.
Inclusion is key here. When you make people feel included in your celebrations, they will feel a sense of loyalty to you. This will improve your relations a lot. Whether it’s a colleague or a customer, share your milestones with them to nurture a strong bond.
Final thoughts
A digital card is the perfect sustainable tool we need in 2021 to send our good wishes to our loved ones. Especially if we want to get through this pandemic. When things get hard, a simple card can make all the difference. Implementing this idea in your relationship-building strategies will help a lot.
Prepare to be amazed in all the ways CardClan can help you. Start sending sweet messages with your unique touch to get closer to those around you.
